{"id":83,"date":"2020-01-26T09:28:23","date_gmt":"2020-01-26T09:28:23","guid":{"rendered":"https:\/\/pennstudiostaging.co.uk\/toptec\/?post_type=projects&#038;p=83"},"modified":"2025-03-07T09:12:34","modified_gmt":"2025-03-07T09:12:34","slug":"tata-motors-immersive-vr-suite","status":"publish","type":"projects","link":"https:\/\/pennstudiostaging.co.uk\/toptec\/case-studies\/tata-motors-immersive-vr-suite\/","title":{"rendered":"TATA Motors &#8211; Immersive VR Suite"},"content":{"rendered":"<div class=\"sub-title\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40297 size-full\" src=\"https:\/\/pennstudiostaging.co.uk\/toptec\/wp-content\/uploads\/2020\/07\/mav-ad-image-1-e1601638906408.jpg\" alt=\"\" width=\"1699\" height=\"1006\" srcset=\"https:\/\/pennstudiostaging.co.uk\/toptec\/wp-content\/uploads\/2020\/07\/mav-ad-image-1-e1601638906408.jpg 1699w, https:\/\/pennstudiostaging.co.uk\/toptec\/wp-content\/uploads\/2020\/07\/mav-ad-image-1-e1601638906408-300x178.jpg 300w, https:\/\/pennstudiostaging.co.uk\/toptec\/wp-content\/uploads\/2020\/07\/mav-ad-image-1-e1601638906408-1024x606.jpg 1024w, https:\/\/pennstudiostaging.co.uk\/toptec\/wp-content\/uploads\/2020\/07\/mav-ad-image-1-e1601638906408-768x455.jpg 768w, https:\/\/pennstudiostaging.co.uk\/toptec\/wp-content\/uploads\/2020\/07\/mav-ad-image-1-e1601638906408-1536x909.jpg 1536w, https:\/\/pennstudiostaging.co.uk\/toptec\/wp-content\/uploads\/2020\/07\/mav-ad-image-1-e1601638906408-600x355.jpg 600w\" sizes=\"auto, (max-width: 1699px) 100vw, 1699px\" \/><\/h3>\n<\/div>\n<h3>Background<\/h3>\n<p>The National Automotive Innovation Centre based at the University of Warwick, is home to TATA Motors automotive design, engineering and research. The centre houses state of the art facilities that develop future vehicle technologies and sustainable mobility solutions.<\/p>\n<p>In partnership with Warwick Manufacturing Group and Jaguar Land Rover, with further funding from the UK Government\u2019s Higher Education Funding Council for England, the Innovation Centre wanted VR (Virtual Reality) to bring together academics, engineers and designers to innovate through collaborative research projects. One of the ways they sought to do this is by creating a group based, interactive VR Suite.<\/p>\n<h3>The Brief<\/h3>\n<p>TOP-TEC were asked to specify furniture that could securely integrate high value AV and IT equipment including high spec computer hardware and headsets for a specialist VR Suite that would utilise 3D computer generated &amp; simulated environments. The space would also facilitate group based product evaluation &amp; development reviews and design meetings.<\/p>\n<p>The furniture needed to be flexible enough to be quickly reconfigured to suit differing groups and their activities and should be easily stored to increase floor space as required by the VR activities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background The National Automotive Innovation Centre based at the University of Warwick, is home to TATA Motors automotive design, engineering and research. The centre houses state of the art facilities that develop future vehicle technologies and sustainable mobility solutions. In partnership with Warwick Manufacturing Group and Jaguar Land Rover, with further funding from the UK [&hellip;]<\/p>\n","protected":false},"featured_media":82965,"template":"","case_study_category":[714,715],"class_list":["post-83","projects","type-projects","status-publish","has-post-thumbnail","hentry","case_study_category-audio-visual-lecterns","case_study_category-flexible-spaces"],"acf":[],"_links":{"self":[{"href":"https:\/\/pennstudiostaging.co.uk\/toptec\/wp-json\/wp\/v2\/projects\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pennstudiostaging.co.uk\/toptec\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/pennstudiostaging.co.uk\/toptec\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pennstudiostaging.co.uk\/toptec\/wp-json\/wp\/v2\/media\/82965"}],"wp:attachment":[{"href":"https:\/\/pennstudiostaging.co.uk\/toptec\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/pennstudiostaging.co.uk\/toptec\/wp-json\/wp\/v2\/case_study_category?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}