Miss Millie’s and Motor Fuel Group (MFG), the UK’s largest independent forecourt operator, are pleased to announce they have entered into a franchise partnership agreement.
This new partnership will see Miss Millies on the forecourt of petrol stations across the UK for the first time. With the first of the stores planned to open in May.
The agreement between Miss Millie’s and MFG is an important milestone for Miss Millie’s as it forms part of the brands expansion plans to become nationally recognised over the coming years.
The new stores will also see the rollout of Miss Millie’s new brand, instore design and menu. The freshly prepared food, drinks, desserts and treats, will include a range of chicken burgers, wraps, hot wings, tenders, churros and waffles.
Carl Traill Managing Director for Miss Millies commented ‘We are delighted to have partnered with MFG, so that more people can access Millies awesome chicken when on the move.’
‘Miss Millies is always looking for innovative ways to bring its brand to more people and franchise partnerships such as this one, are an important part of the brand’s growth over the next few years.
We hope customers enjoy the quality of food and service Miss Millies prides itself on and look forward to working more closely with the MFG team in the coming months.’
MFG’s food service director, Paul Deary said: “Food to Go is becoming a growing attraction to our forecourt customers. We are always looking to offer high quality and exciting products and I believe that the introduction of Miss Millie’s ‘awesome chicken’ range will prove to be a success.”